Facebook is an American online social networking / social media services based in Menlo Park, California.
Which was created by Mark Zuckerberg on February 4 2004 along with his fellow Harvard College students and roommates, Andrew McCollum, Eduardo Saverin, Chris Hughes and Dustin Moskovitz.
Since it’s creation and launch Facebook has gained more popularity than any other social media network with more than 2 billion monthly active users as of June 2017.
Facebook gains most of it’s income ( revenue) from advertisement which appears on your screen.
Reaching an original peak market capitalization of $104 billion from the selling of stocks.
It can be accessed from large range of devices with internet connectivity like laptop, tablet computers, desktops, smartphones etc.
Do to the large number of fan base on Facebook more than 2 billion monthly active users, it’s popularity , activeness of the Facebook users.
It becomes one of the best place to market your products and services.
What is Facebook marketing?
Facebook marketing is another form of affiliate marketing where marketers promotes their products and services on Facebook platform.
Facebook Marketing is suitable for -
People who are active on Facebook and likes to use it.
How to market on Facebook -
Since Facebook is a good and great platform for promoting your products and services let’s look at ways in which products and services are marketed on Facebook.
Facebook uses three tools to market products and services which are ( Page, Ad and Group ).
Page: Facebook pages are just like Facebook profile, but facebook pages are for businesses, public figures and organizations.
In page users can like facebook pages which automatically signs them up to be receiving updates from the page on their feeds.
Users can also like a page but not follow it which means the user won't be receiving updates on his or her feed.
In Facebook page on like in Facebook profile where users requires mutual relationship between friends.
Facebook page can be liked and followed by anybody without requiring the page creator to accept him or her.
Facebook pages don't have restrictions on the number of friends one can have just like in profile where the number of friends is limited to (5000 friends).
The advantage of using facebook page to promote your business is that the creation of Facebook pages are free.
The disadvantage is that it takes time and hard to build large number of fan base.
You can like my Facebook Page.
Facebook Ads: is a tool that facebook uses to promote and market products and services.
Facebook offers fantastic and great targeted advertising platform.
Facebook allows you to create ADs for promoting your business targeting specific geographical area, education levels, ages including the type of device used for browsing.
Users are allowed to close down ads they don't like.
Advantage of Facebook ads is that it has high powerful and targeting parameters.
The disadvantages is that ads can be expensive market promotion method depending on your goals.
Facebook Group: is like a discussion forums but has walls just like Facebook pages and profile.
Facebook allows you to create Facebook groups related to your products or industry offering you a medium for reaching out to your potential customers.
Advantage of Facebook group is that the creation is free and has high level of engagements.
The disadvantage is that Facebook groups can consume time.
You can follow by Facebook group.
Skills Required for Facebook marketing -
1. You have to be able to create appealing facebook images and posts.
2. Being able to effectively promote your Facebook page.
3. Being able to persuade and convince people with proper reasoning.
Time Required For Starting Facebook Marketing -
The time required to start Facebook marketing is not much all you need to do is to create a Facebook page here and Facebook Group page here.
Then write promotional posts promoting your products and services on them.
To read kissmetrics comprehensive guide for beginners click here
How to make money through Facebook Marketing (Monetization).
1. After you have written promotional posts them get more people to visit your Facebook page.
2. Start promoting affiliate products and services related to your Facebook page.
3. You can use any of the three methods Facebook uses to do their marketing promotions which is Facebook Page, ADs and groups or use all.
4. The more people who visits and buys products through your affiliate links the more money you makes.
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